Magazines What Kind of Publisher Are You? Business 2.0 editor Josh Quittner pushes back on Chris Anderson’s treatise on “radical transparency” in magazine publishing: I don’t mean to be too much of an old-media-reactionary running dog. And some of the things he says make immediate sense. In fact,
Innovation Chris Anderson's Sober Assessment of Openness in Publishing Hints At Real Innovation Chris Anderson of Wired has written what may be the most sober and balanced (i.e. ideology-free) assessment I’ve ever read of the upside and downside of 2.0 openness in publishing, or what he calls “radical transparency.” Here’s a sample: “Process
New Media New York Times Dominates The Tech Blogosphere Has anyone noticed that the New York Times is completely dominating the tech blogosphere today? Five of the top eight stories on Techmeme today are from the NYT — and the #1 story is ABOUT the NYT: : In the next year or
Business Models Is Audience Measurement Still Relevant? In the continuing (and, I predict, growing) audience measurement saga, Fred Wilson chastises Mike Arrington for calling comScore’s audience metrics “flaky” vis-a-vis Digg’s audience: My guess is that Digg has something like 5mm monthly unique visitors worldwide. Not 20mm. The difference probably
Blogging New Media Frets Over "Engagement" and Audience Measurement, Sounds A Lot Like Old Media What’s more amusing? Scoble and New Media folks discover “engagement,” a term that the old advertising establishment has been “engaged” with for quite some time. Or, that hot and utterly hip video blogging has been caught up in a he said, he said
Advertising ROI Does All Advertising Want to Be Free? Isn’t there an odd contradiction in all the thinking about new media? Individuals are now empowered to create content, to publish and have a voice without going through the old corporate hierarchy. You can blog and be heard, all for free, without asking
Business Models More Evidence That Media 2.0 May Be Less Profitable Than Media 1.0 There is now macroeconomic data to support the theory that Media 2.0 won’t be as profitable as Media 1.0 (from MediaPost): In a break from historical patterns, the equities research team at Merrill Lynch says the rate of advertising price inflation
Magazines MySpace Should Let Users Create Their Own Magazines I thought it was some kind of late summer April Fool’s joke — MySpace is looking into starting a print magazine. That’s right, a PRINT magazine. Other commentators have already made the obligatory comparisons to bubble era magazines from Yahoo, Ebay, and infamously
Blogs A Eulogy for Old Media A eulogy is a speech of praise, typically — although not necessarily — for the dead, which seems fitting for a post about the lingering charms and strengths of Old Media. According to a recent survey, New Media still has a long way to go to
Advertising ROI Advice to Blog Media: Get Better Metrics! A debate has erupted over the definition of blogs and the value of blog “influentials” as drivers of advertising CPM rates, which is so Old Media in the particulars it’s really quite astonishing. Scoble challenges Windows Live Spaces’ definition of a blog and
Blogging Gawker's Restructuring, Old New Media, and Bubble 2.0 Gawker’s Nick Denton has announced a restructuring, including a staff shake-up and the sale of two under-performing sites. Nick is a smart guy, and he’s clearly getting ready for the inevitable moment when the new media bubble begins to deflate — a “perversely
Advertising ROI Show Me the BUSINESS MODEL! Robert Young provides the latest example of the unbearable lightness of 2.0 business strategy, arguing that media companies should create American Idol-like platforms for individual self-expression: Think of this way… what if “American Idol� had been
Traditional Media TV Advertising Hucksters In the televison “upfront” selling frenzy, TV networks and media buying agencies are in collusion, seducing weak-minded advertising executives with raw hucksterism. Jon Fine describes the scam brilliantly: This is all very old-school stuff: vaudevillian dazzle, copious applications of food and alcohol to lubricate
Advertising ROI Will Search Advertising Be Winner Take All? Reading about Yahoo’s new search-advertising software code-named Project Panama, I can’t help wondering whether any other form of advertising can compete with search advertising’s projectable ROI and hyper-efficiency: But as advertisers enter each bid, they will see an estimate of how
Brand Advertising What If Media 2.0 Is Less Profitable Than Media 1.0? The advent of web-based e-commerce fundamentally lowered the costs of doing business, increasing the scalability (and in many cases the viability) of thousands of small businesses. The introduction of micro-marketing through Google AdWords gave a huge jolt to this trend, making marketing scalable and
Blogging Blogging For Blogging's Sake or The Tyranny of the Term Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course) — and the list goes on. Web 2.0 is still in the
Hype Hype 2.0 How deeply ironic that, despite thousands of blog pages devoted to Web 2.0, it took stodgy old Newsweek to bring the hype to the masses — and they had to re-brand Web 2.0 as the “Live Web” to make it comprehensible to the
Advertising ROI How Fast Can Google Grow Offline? I’ve been very skeptical of Google’s Print Ad program since its inception. So I’m hardly surprised by the news from BusinessWeek that the program is a dud (thanks to David Utter for passing on the article): Carl D. Haugen, president of
Blogging Blogs Are Institutions, Just Like Old Media Companies So Dave Winer wants to stop blogging, and Mike Arrington says, NO, you can’t, because Scripting News belongs to “us,” the readers. Mike is half right — Dave does “own” Scripting News, but the blog has become an institution, like any other Old Media
Blogging Conversation is NOT Enough So New Media is about conversation — but what is the point of conversation? If it’s the never-ending blogger conversation about snarking, A-Listers, link baiting, traffic envy, ego bashing, etc. etc. then the point is to act like an algae bloom and block out
Traditional Media Buying More Snow The newspaper and magazine industries are trying to buy back some of their rapidly dwindly credibility with advertisers, with $50 million and $40 million ad campaigns respectively (via Jeff). The other day, my 2-year-old daughter observed that all of the snow from the recent
Media Economics Web 2.0 Needs Marketing 2.0 A great synthesis of 2.0 thinking on new marketing paradigms for social media from, no, not a blogger or Web 2.0 evangalist, but from the president of OLD Market Research company Yankelovich Partners: These days, the best way to get people’s
Digg Audiences Are NOT Created Equal Media is about conversation and participation. Consumers can create their own media. Value is being created at the edge. You’ve heard all the New Media maxims. The problem, as many people have stated many times, is that the more everyone participates in content
Advertising ROI Be Afraid, But Not of MySpace Everyone in Old Media, and many in “New” Media (which isn’t as cutting-edge as it thinks it is), should fear the radically different media habits of the Digital Generation now coming of age. As Jon Fine points out: Today’s teens are the