Google has so many conflicts of interest, e.g. delivering the highest quality “organic” search results vs. tolerating high ranking sites that clearly have no purpose other than to make money from Google AdSense (i.e. “made for AdSense” sites). There’s also pay-per-click arbitrage, where someone buys keywords in
Everybody in the video content business is focused — to the point of obsession — with distribution. Viacom is going to distribute through Joost. NBC Universal and News Corp are creating their own distribution channel. CBS is going to distribute through everybody and their dog. All these content owners are right to
An NYU professor conducted an independent analysis of Google’s efforts to combat click fraud and found that, while Googe’s efforts are “reasonable,” pay-per-click advertising “does not offer any ‘built-in’ fundamental protection mechanisms against the click fraud since it is very hard to specify which clicks are valid vs.
Explain this — Google is penalizing AdWords advertisers “who are providing a low quality user experience on their landing pages,” and yet Google just signed a deal with GoDaddy.com to run AdSense on parked domains (via JenSense): Now, GoDaddy is offering customers the ability to run AdSense for Domains on
I’ve been critical of AdSense of late, but let’s give credit where credit is due — AdSense, i.e. a distributed, shared-revenue advertising platform, represents the new paradigm for monetizing content. That’s why I remain skeptical that MySpace, despite being the current center of gravity for social media