Nearly every major original content brand that publishes in both analogue and digital started in analogue and then extended to digital — and in nearly all instances, the analog operation took priority, which made sense given that the newspaper, magazine, TV show, etc. was generating most of the revenue and profit.
The New York Times has reportedly decided to abandon TimesSelect, its experiment with paid content on the web. This comes as no surprise since the pay wall was controversial, both internally and externally, from the beginning, but it’s even less surprising when you look at the fundamental economics of
Kudos to Publicis Groupe and Digitas for imagining an all-digital advertising future, for planning to solve the deep structural problems of advertising 2.0, and for not sitting still while Google, Yahoo, and Microsoft take over the advertising industry. The most provocative idea to emerge from the New York Times
There are two phenomenon that everyone interested in the future of media should be tracking closely. The first is the iPhone, which is the first breakthrough mobile media device. The second is the transformation of newspapers as they work (REALLY) hard to evolve in a networked, digital media world where
USA Today announced a partnership with 4INFO, a text message information service, to provide targeted ads via text messages that USA Today readers can request on their cell phones for updated information on sports, stocks, weather and other such data. USA Today concedes that their average 44 year old user
Digital media has unbundled content, disrupting legacy businesses that sell bundled media like albums and newspapers. But that doesn’t mean there is no value in bundling content, as Nick Carr observes in a lyrical deconstruction of David Weinberger’s assertion that the track is the natural unit of music.