Kudos to Publicis Groupe and Digitas for imagining an all-digital advertising future, for planning to solve the deep structural problems of advertising 2.0, and for not sitting still while Google, Yahoo, and Microsoft take over the advertising industry. The most provocative idea to emerge from the New York Times
Yahoo has launched an advertising platform called SmartAds, which allows display ads to be customized “on the fly” based on a user’s behavioral profile, taking a significant step towards the long-promised but thus far poorly-delivered paradigm of total customization for online display ads. The product, Yahoo SmartAds, would help
Perhaps there are good reasons why Microsoft should acquire Yahoo, but beating Google probably isn’t one of them. The reason is simple: Microsoft and Yahoo have businesses that leverage the online network. Google increasingly IS the network. AdSense is the largest content network in the world, and Google’s
The gloves came off on a click fraud panel at Search Engine Strategies this morning when Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google, blindsided all of the panel members, including Yahoo, with the release of a study aiming to discredit third-party click fraud auditing (full report
Yahoo went live with it’s new homepage today, and when I went to check it out with my Firefox browser, this is what I found: ![Yahoo Homepage Search](https://s3.amazonaws.com/publishing2-images/Yahoo Homepage Search.jpg) Yahoo clearly saw an opportunity with its tremendous homepage reach to leverage
Reading about Yahoo’s new search-advertising software code-named Project Panama, I can’t help wondering whether any other form of advertising can compete with search advertising’s projectable ROI and hyper-efficiency: But as advertisers enter each bid, they will see an estimate of how many clicks they will receive each
RSS sucks. I’m with Paul Kedrosky. Let the technodweebospehere rain fire and brimstone. I could add to Paul’s rant, but instead here’s a Really Simple three-step Solution (of course, the real first step is admitting that you have a problem): 1. Call it “subscribing” Everyone understands subscribing.