Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing

Despite the challenges with consumer adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s acquisition of FeedBurner, the show-stealing feed management platform, for $100 million comes as no surprise. The immediate applications are obvious — enhanced feed-based search, integration of feed stats into Google Analytics, integration of feed ad serving into AdSense — it’s really a no-brainer.

And it couldn’t have happened to a better company. I know a lot of the guys at FeedBurner — they are a class act. FeedBurner is a textbook example of how to build a great product with great people and dominate a market.

Congratulations to FeedBurner. And congratulations to Google for getting one step closer to owning the web.