Publishing 2.0 Advertising Koan Scott Karp Read more posts by this author. Scott Karp 6 Jun 2006 • 1 min read Q: What is the sound of a house of cards collapsing? A: Upfront Subscribe to Publishing 2.0 Get the latest posts delivered right to your inbox Subscribe Great! Check your inbox and click the link to confirm your subscription. Please enter a valid email address!