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Advertising Koan

Scott Karp

Jun 6, 2006 • 1 min read

Q: What is the sound of a house of cards collapsing?

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Scaling Native Advertising

How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are

Scott Karp May 30, 2013 • 8 min read

How to Fix RSS Redux

Five years ago, I wrote a post about How to Fix RSS (which was my first post to appear at the top of Techmeme). The technology and media landscape has dramatically changed since then, so I’ve updated the simple three-step program, with a particular focus on news organizations. RSS

Scott Karp May 9, 2011 • 1 min read

Publish2 Update: Network Growth and New Business Model

From the Publish2 Blog: Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full content distribution service that we announced last summer

Scott Karp May 9, 2011 • 1 min read

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